A FRESH automotive retail experience is ready to welcome customers as the Laus Auto Group, the flagship arm of Pampanga-based conglomerate Laus Group of Companies, unveils the upgraded showroom and new services of its Carworld Pampanga dealership.
Carworld Pampanga is a leading dealership of Mitsubishi Motors Philippines, with over four decades of repute as a trusted brand in automotive sales in Central Luzon. The upgraded showroom demonstrates Carworld Pampanga’s consistent adherence to Mitsubishi’s top showroom standards while introducing new services such as car disinfections, easier installation of accessories, and bulletproofing for added protection. The upgraded branch in the City of San Fernando complements these services with more expanse and new store visuals to reassert LausGroup’s corporate identity, built on raising customer satisfaction through better car shopping experiences.
This effort is both a strategic and symbolic move for the LausGroup, whose bullish outlook on business amid the pandemic is showcased in the continuous improvement and expansion of its services. It also signifies the company’s commitment to its stakeholders, as it continues to provide support for the operational continuity and resilience of its partner businesses and customers.
“The refreshed look and new services in Carworld Pampanga’s showroom is our way of boosting economic activity in the region, and reflecting our optimism for new opportunities for the automobile industry that are yet to come despite the year that has been. This is our way of telling our customers that we are ready to work together to revitalize the economy and that we continue to be their partners as they ride towards growth again,” remarks Paul Laus, President of the Laus Group of Companies.
The newly renovated Carworld showroom serves as an addition to several renovations that the LausGroup has applied to their main establishment to close the year. Recently, the Company has also adorned the entire boulevard of its headquarters in Jose Abad Santos Avenue in San Fernando with lights installations and Christmas decorations to spread holiday cheer, while supporting the livelihood of local Kapampangan craftsmen. On top of this, they have also mounted new LEDs on the walls of their Mini Showroom within the LausGroup complex.
Since 1978, the LausGroup of Companies has been a longstanding partner in the economic development of Central Luzon through its involvement in automotives, insurance, multimedia, and other ancillary businesses.
With its Carworld Pampanga brand and other Mitsubishi dealerships in Tarlac, Marilao, Subic, and Malolos, LausGroup leads the industry with 65 dealerships that operate in Central Luzon, North Luzon, and Metro Manila, carrying brands such as Ford, Hyundai, Mazda, Nissan, Suzuki, BMW, Volkswagen, MINI, Peugeot, Kia, Jeep, Chevrolet, Fuso, Haima, and Changhe. The LausGroup has also further established itself in the auto industry by featuring prominent motorcycle brands such BMW Motorrad, Harley-Davidson, Aprilla, Motoguzzi, and Vespa in its lineup.
Coming from the strength of its automotive venture, the LausGroup has also expanded its insurance business, Corporate Guarantee & Insurance Company (CGIC), which offers various non-life insurance products catering to Motor, Fire, Personal Accident, Casualty, Marine and Bonds requirements. CGIC is among the top 25 out of more than 60 non-life insurance players in the country and takes pride in providing quality service to its customers through its seamless purchasing journey from automotive to upkeep services.
Throughout the years, LausGroup has diversified its business by venturing into real estate, media, food, and hospitality industries. Today, LausGroup remains committed to supporting the growth of Central and Northern Luzon as one of the leading franchisees of the well-loved brands under the Max’s Group, the Coffee Bean and Tea Leaf, and its Microtel Pampanga business. The company also owns the LausGroup Events Centre, a venue that hosted the key sporting events during the Southeast Asian Games in 2019.
According to Lisset Laus-Velasco, Chairman and Chief Executive Officer of the Laus Group of Companies, the company stands on the legacy of its late founder, Levy P. Laus. “Our company’s thrust has always been to champion regional development as inspired by our founder’s vision. We are proud to be part of Central Luzon’s economic triumph and leadership. We are eager to lead more initiatives that will spur economic activity in Pampanga and beyond.” (PR)